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Identifying your best prospects is our business!
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Prospects To Go keeps abreast of industry trends and newsmakers. Here’s a sample of resources we have developed or respect.
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Tools for Marketers
 Response Analysis Spreadsheet Template in Excel
Evaluate the performance of lists and other media against each other
BtoB and BtoC E-Mail Marketing Calendar
Dates to avoid and be aware of in 2008
10 Tips For Writing A Powerful E-Mail Message
A great list doesn’t do much good if you don’t have a great message.
 20 Ways to Promote Your Campaigns with Online Advertising
Have you considered all these options?
Other Web Resources
ABC Interactive www.abcinteractiveaudits.com
Advertising Research Foundation www.thearf.org
AdRants www.adrants.com
Alexa www.alexa.com
American Demographics www.americandemographics.com
American Marketing Association www.marketingpower.com
Arbitron www.arbitron.com
Association of National Advertisers www.ana.net
Audit Bureau of Circulations www.accessabc.com
B to B – The Magazine for Marketing Strategists www.btobonline.com
Business Marketing Association www.marketing.org
ClickZ.com www.clickz.com
Comscore www.comscore.com
Direct Marketing Association www.the-dma.org
Direct Magazine www.directmag.com
DM News www.dmnews.com
EMarketer www.emarketer.com
Interactive Advertising Bureau www.iab.net
iMedia Connection www.imediaconnection.com
MarketingProfs www.marketingprofs.com
MarketingSherpa www.marketingsherpa.com
Media Life Magazine www.medialifemagazine.com
Media Week www.mediaweek.com
Media Post www.mediapost.com
Multi-Channel Merchant www.multichannelmerchant.com
Nielsen Media Research www.nielsenmedia.com
Nielsen/Net Ratings www.nielsen-netratings.com
Online Publishers Association www.online-publishers.org
Outdoor Advertising Association of America oaaa.org
Return Path www.returnpath.biz
Search Engine Watch www.searchenginewatch.com
Search Engine Guide www.searchengineguide.com
Technorati www.technorati.com
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